CARNES
Rebranding
Clique para ampliar
BRANDING | LOGO |
NAMING | KEY VISUAL
With more than 14.000 stores worldwide, Domino's Pizza is the biggest pizzeria in the world. Here is a selection of the most important works I did while working there.
Work for Grupo Trigo
DOMINO'S
BRAZIL
"Festival de descontos" national campaign KV
Click any photo to enlarge.
"Promo Relâmpago" national boost week campaign
Bumper ad | Tuesday 2x1
New strategy for Domino's social channels
After research, we noticed that the current model of communication in the social media channels was not so efficient anymore. We came up with a new strategy that focused on switching to a model called UGC - User Generated Content, which presents the products in a much more natural way, as if the clients themselves had just taken a picture and posted. The result was a huge increase in likes and interactions.
I was responsible for the art direction and photography retouches in this project.
Disclaimer: I'm not responsible for the actual social media position of the brand.
